Honey Journal: Meet Rowie.


When sourcing designers for our first collaborative shoot, it was vital that each label had soul and substance. Rowie, based in enviable Byron Bay, is a perfect representation of home grown beauty with a flare for all things sun, salt and sand. Taking these summer pieces and giving them the anything-goes Melbourne weather twist, each of Rowie's pieces looked to stand the test of fast fashion time with quality to boot. Heading up to Byron any time in the near or far future? Make sure you pop into tree top Bangalow and take a look for yourself the beauty that is Rowie The Label. 
Meet Rowie, who's currently roaming Canggu, Bali (featured with her beautiful little one).

 

 

Where are you right now?

Canggu Bali

 How did you begin your journey and why did you start?  

I grew up on a community  just outside Nimbin NSW, I was raised by a single mum who always encouraged me to be creative, leaving school at 14 I started making clothes and selling them to friends and at local markets, I then went on to design & make clothes for performers, singers & dancers which I did for many years until starting Rowie the label.

You can have dinner with any 3 people, who would they be?

Kate, Tahl & Marisa!  

Biggest business blunder?

Not listening to my intuition! 

How do you stand out in social media and business?

I try to always stay true to me, to only design pieces I really love & will wear myself, for social media I only collaborate with people who genuinely love the brand.

In who or where do you find your inspiration?

I find inspiration everywhere!! My mind is my playground and I’m always in it designing haha!!  

What’s your biggest challenge right now?

Work/life balance is a big challenge for me! I have 2 kids and I really love what I do so sometimes it's hard to stop working & then I get the mum guilts for not being more present with my family, but thankfully they are very adaptable and I can take them to work with me.

What's your greatest moment for yourself or your business to date?

There are so many hahah!!! Nailing a collection and watching the business grow and feeling such a positive response to my creations would have to be the biggest highlights for me! 

Favourite place in the world?

Home (Byron Bay)

What advice would you give your 18 year old self?

Follow your dreams & believe in yourself you can do anything!! its what my mum has been telling me my whole life hahah!!

What’s on the horizon for your label?

The label is growing so we want to maintain integrity and quality with growth, this is our focus for the future as well as beautiful designs hahah! 

What does a perfect day look like to you?

Yoga @ Creature Yoga, Chai & breaky at Folk followed by a swim and then head to my studio to be creative! 

Early Bird or Night Owl?

Early Bird!

And finally, the most vital of all, Pizza or Pasta?  

Pasta, Yum!

You can find Rowie The Label here or on instagram at @rowiethelabel